The appropriate value

Are you among the people who find Idoine products expensive? For example, many people say that paying $60 (taxes not included) for a pot of cream is pointless. However, Idoine products are actuall...

Mentoring with Anie Rouleau x Catherine Meunier

It was by happy coincidence that I met Anie in 2013 and from this meeting our discussions on entrepreneurship began. At that time, Anie had just launched her company Baleco and, despite everything...

Taking care of yourself: some tips

Taking care of yourself is all the rage these days. Individuals seem increasingly aware of the positive impacts of physical, psychological and relational well-being, among others. Here are some ti...

Sensitive skin: Francis' testimony

Good morning, My name is Francis, I am 23 years old and I live in Quebec. I work in a hair salon, so appearance has always been important to me. I have always taken care of myself, especially my ha...

La Presse: Idoine in the #buylocal list

During this time of crisis, it is more crucial than ever to support our local businesses… virtually. We offer here a list of ideas which will be regularly updated of local p...

ELLE Québec: Idoine among the 15 local brands and boutiques to support online

Many local beauty boutiques and brands are directly affected by the COVID-19 crisis. We give them our support – and give ourselves a little indulgence along the way – by sho...

The effects of diet on our skin

Did you know that the skin is the largest organ in the body? Our lifestyle, and particularly our diet, have a great effect on the latter. Here is a (non-exhaustive) list of some foods/nu...

Small organic pots!

What are tonics?

In our usual facial care routine, we cleanse, exfoliate and then moisturize our skin without thinking about toning it. However, toners are an essential element for strengthening our skin and thus ...